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The Boy Scouts of America, a 115-year-old institution that has shaped generations of young men, has succumbed to the relentless pressure of modern political correctness. On February 8, 2025, the organization officially rebranded as "Scouting America," abandoning its proud heritage and core mission in a misguided attempt to appease vocal minorities and boost declining membership.
This ill-conceived rebrand is the culmination of years of capitulation to so-called "inclusivity" demands. Since 2013, the organization has systematically dismantled its founding principles, first by allowing LGBTQ+ youth, then admitting girls in 2018, and now by completely erasing any reference to its original purpose: developing strong, moral young men. Proponents celebrate a modest 2% membership increase since the announcement, but this pales in comparison to the millions of members lost since 2018. The organization's leadership seems blind to the fact that by trying to be everything to everyone, they risk becoming nothing to anyone.
The introduction of a mandatory "diversity merit badge" in 2020 further underscores how far the scouts have strayed from their roots of practical skills and character building. While the organization touts the achievement of 8,000 girls earning Eagle Scout rank since 2019, they conveniently ignore the dilution of this once-prestigious honor. The Eagle Scout rank, which used to signify the pinnacle of boyhood achievement, has been reduced to just another participation trophy in our increasingly feminized society.
The rebranding also serves as a convenient distraction from the organization's massive sexual abuse scandal and subsequent $2.4 billion settlement. Instead of addressing the root causes of this tragedy and reinforcing traditional values, the leadership has chosen to further blur the lines of gender and morality. Predictably, the media and marketing "experts" praise this move as "savvy" and "progressive." However, they fail to recognize that by alienating their core constituency – traditional families seeking to raise strong, principled young men – Scouting America is sawing off the very branch it sits upon.
As the organization embarks on this misguided path, focusing on trendy STEM programs and watered-down "adventures," one can't help but mourn the loss of an American institution. The Boy Scouts once stood as a bastion of traditional values and masculinity. Now, it's just another victim of the relentless march of woke ideology. In their rush to "reflect the youth we serve today," as CEO Roger Krone puts it, Scouting America has forgotten the timeless values that made it great. This rebranding isn't progress; it's capitulation. And in the end, it's the young men of America who will pay the price for this folly.